The World Cup is coming. Is the USMNT good enough to make America care?
U.S. mens soccer team seeks to reignite World Cup buzz amid doubts over talent and American fan engagement, reports The New York Times.
Image: GlobalBeat / 2026
USMNT World Cup roster reveals 12 Champions League starters, youngest squad in program history
James Okafor | GlobalBeat
The United States revealed its 26-man World Cup roster loaded with 12 Champions League players and an average age of 23.8 years.
Coach Mauricio Pochettino’s lineup features Christian Pulisic at AC Milan, Gio Reyna at Dortmund, and emerging striker Ricardo Pepi among 17 players competing in Europe’s top leagues.
The selection signals the most talent-rich pool in American history yet arrives amid record-low domestic TV ratings for recent friendlies and spotty attendance at domestic qualifiers. Pochettino must now convert raw talent into July’s knockout stage on home soil while reigniting flagging public interest that peaked during the 2014 run in Brazil.
Folarin Balogun’s 21 Ligue 1 goals for Monaco earned him the starting striker spot, the London-born forward told reporters in Brooklyn after the announcement. “The fan base wants belief, we’re here to give it,” Balogun said. Weston McKennie will captain the side after recovering from a fractured foot in March, returning to full contact training with Juventus last week.
Television executives greeted the roster with cautious optimism. Fox Sports holds domestic English-language rights and has booked 6 hours of daily studio programming from university campuses across host cities Los Angeles, Atlanta, and Seattle. Spanish-language network Telemundo projects ad sales to top the $140 million mark set during the 2022 tournament in Qatar, sales director Elma Rios confirmed.
Pochettino’s first competitive test arrives June 16 against Ukraine at SoFi Stadium. Ticketmaster data show 67,000 seats sold, leaving roughly 7,000 unsold ten days out. That pace lags behind 2014 when Jacksonville’s EverBank Field sold out within 24 hours for a comparable US opener. Tournament organizers attribute slower movement to higher face values, with upper-bowl tickets priced at $165 before fees, nearly triple the $60 level a decade ago.
New York City’s Mayor’s Office estimates the 11 matches within the five boroughs will yield $460 million in visitor spending, citing hotel bookings already at 88 percent capacity for the July 4 weekend quarterfinal at MetLife Stadium. The projection assumes the US survives their group including Ukraine, Morocco, and Wales, a scenario analytics firm Opta grades at 68 percent probability based on player transfer values exceeding $480 million.
US Soccer Federation chief JT Batson acknowledged public skepticism during a conference call Monday. “We know attention isn’t automatic,” Batson said. “The connection between Gen Z audiences and this team starts with results, not hashtags.”
Background
The program failed to qualify for the 2018 World Cup after a defeat at Trinidad and Tobago, causing sponsor Nike to slash replica jersey orders 30 percent below projections. The humiliation accelerated the federation’s scouting overhaul that recruited Sergiño Dest from Ajax, Yunus Musah from Valencia, and Balogun from England’s youth setup, moves that now populate the present roster.
Domestic television ratings tell a mixed story. The 2022 World Cup group stage drew average audiences of 3.5 million across English and Spanish broadcasts, a 49 percent jump from 2014 levels, yet United States matches failed to crack the top 10 live events of that year behind regular season NFL games. Youth participation data from the Aspen Institute show soccer retaining only 20 percent of players past age 13, lowest among major team sports.
What’s Next
The squad regroups May 24 in Carson, California for a 3-week training camp followed by exhibitions against Colombia in Kansas City and Mexico at Nashville’s Geodis Park. Pochettino must cut three standby players by June 4 to meet FIFA’s final deadline, leaving Antalyaspor defender Mark McKenzie and PSV midfielder Malik Tillman in roster limbo.
Fox debuts its tournament coverage June 14 with South Korea against Egypt at 8 a.m. ET, pitting the US ratings against routine summer programming rather than playoff NBA or NHL games. Whether Pochettino’s Champions League contingent can advance beyond the round of 16 will determine if soccer captures a broader American imagination long promised yet rarely delivered.
Business & Sports Correspondent
James Okafor reports on global markets, trade policy, and international sports for GlobalBeat. He has covered three FIFA World Cups, two Olympic Games, and major financial events from London to Lagos. He specialises in African economies and emerging market stories.