Liga MX investment surges as American owners buy 6 clubs in 18 months

James Okafor | GlobalBeat

American investors purchased controlling stakes in 6 Liga MX teams since January 2025, transforming Mexico’s top football division.

The spending spree reached $450 million across Club Necaxa, Atlas FC, Club Tijuana, Mazatlán FC, FC Juárez and Querétaro, according to league filings reviewed by ESPN.

Mexican clubs faced mounting financial pressure after pandemic losses and declining television revenue. Foreign ownership provisions changed in 2024, opening the door for outside capital.

Orlando City SC owner Mark Wilf acquired Atlas FC for $85 million in March, sources told ESPN. The deal followed his group’s $120 million purchase of Club Necaxa last December.

“We see enormous untapped potential in Mexican football,” Wilf said at the Atlas announcement press conference. “The fanbase is passionate, the market is massive, and the infrastructure possibilities are endless.”

Major League Soccer executives increasingly view Liga MX as a complementary investment rather than competition. Cross-border partnerships create revenues through player transfers, shared sponsorships and coordinated broadcasting deals.

FEMSA, the Mexican conglomerate that owned Monterrey and Santos Laguna for decades, sold both clubs to American investors within 6 months. The company shifted focus to its core beverage and retail operations.

“Traditional Mexican owners faced liquidity crises,” said sports finance analyst María González. “American investors arrive with deeper pockets and different risk appetites.”

League attendance averaged 19,456 fans per match this season, down from 23,100 in 2019. Television ratings dropped 15% over the same period as streaming services siphoned younger viewers.

New ownership groups promised stadium upgrades, youth academy investments and enhanced digital content. Querétaro’s new American owners pledged $30 million for training facilities within 2 years.

Background

Liga MX operated under foreign ownership restrictions until 2024, when league members voted to allow up to 49% outside investment. The rule change required constitutional amendments to the Mexican Football Federation’s charter.

Mexican clubs historically relied on local business magnates and corporate sponsors for funding. Economic downturns and currency devaluation periodically forced sales, but domestic buyers maintained control.

What’s Next

League officials expect 2-3 additional sales to American groups before the 2026-27 season starts in July. Potential targets include Pumas UNAM and Club Puebla, according to investment banking sources.

The influx of American capital reshapes Liga MX’s competitive balance and international appeal. European clubs increasingly scout Mexico for talent, while MLS negotiates expanded tournament formats with deeper financial backing.